If you’re a small business owner in Kenya, chances are you’ve tried to post on social media more than once a week, maybe even daily. However, staying consistent feels like chasing a wind. You’re not alone.
Let me tell you about Eunice and Patrick, two hardworking entrepreneurs trying to grow their businesses through social media, but struggling to keep up.
Eunice runs a busy pharmacy in Nairobi. She knows social media content creation is important to reach more customers, but juggling day-to-day pharmacy work and managing staff leaves her drained by the time she thinks about posting.
This is what Eunice had to say “I start with good intentions, planning to post helpful health tips or promotions, but by afternoon, I’m caught up with customers or restocking shelves. Sometimes I just forget,”.
Her pharmacy’s social media page updates are sporadic, sometimes she posts twice in one day, then disappears for a whole week.
Meanwhile, Patrick owns a car hire company, and understands social media marketing well but struggles with content planning.
“I get stuck on what to post. Should I share car maintenance tips? Or customer testimonials? Then there’s the pressure to create good photos or videos, which I don’t have time or skills for,” Patrick said.
Despite wanting to grow his business online, his inconsistent posts have made it hard to build a loyal audience.
Why Is Consistency So Important?
Social media platforms, including Facebook, Instagram, TikTok, and even LinkedIn, reward regular activity. Algorithms favor pages that keep their followers engaged with fresh content.
Consistent posting builds trust, grows your audience, and keeps your business top of mind when customers need your services.
What’s Holding Kenyan Small Business Owners Back?
- Time Constraints: Running a business like Eunice’s pharmacy or Patrick’s car hire is demanding. There’s often no extra time for planning or creating content.
- Limited Resources: Hiring a full-time social media manager or investing in fancy equipment isn’t possible for many small businesses.
- Digital Skills Gap: Many entrepreneurs feel overwhelmed by the ever-changing social media trends and tools.
- Internet and Data Costs: In Kenya, data can be expensive and unreliable, making video uploads and live sessions tricky.
- Lack of Clear Strategy: Without a content plan, business owners post randomly or stop posting altogether.
How To Stay Consistent With Social Media Content Creation in Kenya
1. Plan Ahead with a Content Calendar
Create a simple weekly or monthly plan. After meeting Eunice, she plans to dedicate Monday mornings to plan posts for the week, health tips on Tuesdays, special offers on Fridays. Planning ahead means no last-minute stress.
2. Batch Create Content
Patrick has agreed to learn to take photos and write captions for a whole week in one afternoon. This ‘batching’ saves time and helps keep posts flowing even on busy days.
3. Use Affordable or Free Tools
Apps like Canva make creating beautiful posts easy, and free scheduling tools like Facebook Creator Studio or Buffer help you post automatically, saving time and data.
4. Repurpose Content
Turn one health tip into a short video, a graphic, and a Facebook post, this stretches your content and reaches different audience types without extra work.
5. Collaborate or Outsource
If you can, partner with a freelance content creator or agency who understands Kenyan businesses and can take some load off your shoulders.
We get it, social media content creation and planning can feel overwhelming. At Savises Creative, we help small business owners like Eunice and Patrick build simple, effective social media strategies that fit their busy lives and budgets. We also manage social media pages and help run ads. Meanwhile, we also develop websites.
How Savises Creative Helps Kenyan Businesses Like Yours
Stop struggling and start growing your online presence with consistent, engaging content? Contact us today, and let’s get your business online.
Consistency on social media isn’t just a luxury for big companies. It’s a must for small Kenyan businesses too. With the right plan and a little help, you can keep your pages active, attract more customers, and watch your business grow.
If you found this helpful, share it with fellow business owners and let’s grow together.
