The Importance of a Website for Businesses
Many entrepreneurs in Kenya wonder whether their business needs a website. While having an online presence is beneficial, it’s not always essential, particularly for businesses in their early stages or those with specific operational models. Here is why:
Social Media can be enough
Some businesses, especially those just starting out, social media platforms like Instagram, TikTok, and WhatsApp can serve as effective substitutes for a traditional website. If your target audience is active on these platforms, engaging them there can lead to substantial growth without the need for a dedicated site.
Cost and Maintenance Considerations
Starting a website involves costs such as hosting, design, regular updates, and possibly tech support. For small businesses and solo entrepreneurs, these expenses may not be practical at the beginning. Prioritizing funds to enhance product offerings or community building might yield better results than investing in a website.
Understanding Business Nature and Priorities
Local service providers such as food vendors or barbers often rely on word-of-mouth referrals or social proof rather than a formal website. Additionally, early business priorities may focus on refining services or products before establishing an online presence. However, as a business grows, developing a website can enhance credibility and allow for better marketing control.
In conclusion, while a website can be a powerful tool for scaling and improving a business’s digital footprint, it is not universally necessary from day one. Assess your current stage and choose the right digital strategy that aligns with your business goals.